Google Ads consultant

Grow your business on the world’s most used search engine.

I get you found by people searching for your products or services, and measure how many leads and sales you get.

Why advertise on Google

Someone searching Google for “solar panel installation price” or “men’s waterproof trail shoes” already has a specific need. With Google Ads you show up at exactly that moment, with an ad that answers their search. You pay when someone clicks and, with the right tracking, you know how many clicks turn into enquiries or sales.

As a Google Ads consultant I choose the campaign types that fit your business model, find the keywords that bring customers and the ones to exclude, and check every week how the budget is being spent. The service suits B2C companies, B2B companies and local businesses.

Google Ads campaign types

Search

Text ads that appear above Google’s results. It’s the most direct campaign type for services and lead generation, and also where waste tends to pile up, from overly broad keywords and missing negative keywords. I fix these before increasing the budget.

Shopping

Shows your store’s products with photo and price right in search results. It needs a well-kept product feed in Google Merchant Center, with titles written around what people actually search for.

Performance Max

One campaign that serves ads across Search, Shopping, YouTube, Display and Gmail. It performs well when conversions are reliable and the feed is clean; with inaccurate data it tends to spend on low-value placements.

Demand Gen and YouTube

Image and video ads on YouTube, Discover and Gmail, designed to introduce a product to people who aren’t searching for it yet. I recommend them once Search campaigns are already optimized.

Display

Banners on Google’s partner sites. I mainly use them for remarketing, to reach people who have already visited your website.

Google Ads for e-commerce

Running an online store? I start from your product feed and your margins. I split the catalog by profitability, so I can set different return targets for your most profitable products and for the ones that help acquire new customers. I calculate the break-even ROAS for each group and compare Google Ads data with your store backend or GA4.

Lead generation with Google Ads

Google optimizes campaigns for whatever actions you tell it are conversions. If you count every click on your phone number, campaigns will chase more clicks on your phone number. That’s why I only track real leads: submitted forms, calls above a minimum duration, WhatsApp chats started. Where possible I import leads that became customers into Google Ads, so campaigns learn to reach people with the same profile.

Google Ads for local businesses

Run a pizzeria, a dental practice or a service company? With Google Ads you can show up only in a specific area, only during the hours you’re available, and with the call button front and center. I link campaigns to your Google Business Profile to show your address and directions, and I measure calls, enquiries and, where possible, store visits.

How I set up tracking

Google Ads enhanced conversions with user data
Conversion values for e-commerce and, when useful, for leads
Google Tag Manager and GA4 linked to the account
Consent Mode v2
Phone call and WhatsApp tracking
Offline conversion imports from your CRM, if you have one

Already have an active account and don’t trust the data? Start with a Google Ads audit.

FAQ

I already rank first on Google with SEO. Do I need Google Ads too?

It depends on the keywords. For many commercial searches, ads appear above organic results, so even the top result can end up below the fold. Google Ads covers the searches you don’t rank for yet and gives you data on which keywords convert, which is useful for SEO too. If people already find you easily for a keyword, I check whether it makes sense to also pay for those clicks.

I tried Google Ads and spent money without getting leads. What went wrong?

The usual causes are nearly always the same: overly broad keywords, no negative keywords, poorly tracked conversions, or a Performance Max campaign left unchecked. Before switching the budget back on, I review the actual search terms you paid for. That’s often enough to see where the money went.

How much does a click cost on Google Ads?

Cost per click depends on keyword competition and ad quality. It ranges from a few cents to several euros, with peaks in industries like legal, insurance and home installations. Cost per lead or per sale matters more than cost per click, because that’s what decides whether the campaign is profitable.

Can I advertise only in my area?

Yes. You can show ads only in one town, within a set radius of your location or in specific areas, and only during the hours you can respond. I link the campaign to your Google Business Profile to show your address and a call button.

Do I keep control of the account, or do you?

The account is yours and stays yours even if we stop working together. I work with manager access and you pay ad spend directly to Google. Reports show spend, conversions and the changes made, so you always know what’s happening on the account.

What is Consent Mode v2 and do I need it?

It’s how Google adjusts tracking to each user’s cookie banner choices. For advertisers targeting users in the European Economic Area, it’s required to use remarketing audiences and measure conversions properly. Without it you lose data and campaigns optimize worse.