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Facebook Ads and Google Ads campaign audit
Spending on advertising but not sure about the results? I analyze your account and hand you an action plan: what to keep, what to pause and what to fix first.
Request an auditWhen you need a Facebook Ads or Google Ads audit
- Your cost per lead or per sale has been rising for months and you don’t know why.
- Meta, Google Ads and GA4 show different numbers and you don’t know which to trust.
- An agency runs your campaigns and you want an outside assessment.
- You want to increase the budget and first want to make sure the account is set up correctly.
- You’ve been running campaigns yourself and want to know what to improve.
What I analyze in your account
Tracking
Pixel, Conversions API, enhanced conversions, duplicate or missing events, Consent Mode. It’s the first thing I check, because most optimization problems come from bad data.
Campaign structure
Chosen objectives, budget allocation, campaigns competing against each other for the same audience or the same keywords.
Audiences and keywords
On Meta I check audiences, exclusions and remarketing. On Google I analyze the actual search terms, negative keywords and match types.
Ads and creatives
I check which ads absorb the most budget and what results they bring, how often new creatives are added, and whether each ad matches its landing page.
Budget and bidding
Bid strategies, cost targets and how spend is distributed over time.
Landing pages
Mobile speed, clarity of the offer, and any friction in the contact form or checkout.
What you get
- A document listing the issues found, ranked by impact on your budget.
- For each issue: the fix, who can handle it and how long it takes.
- A 60-minute consultation where I walk you through the document and answer your questions.
How the audit works
- You describe your situation through the form or in a short call.
- You give me read-only access to your ad account and GA4. No passwords needed.
- I analyze the data from the last few months.
- I present the findings in a consultation and hand you the document.
After the audit
You can apply the fixes with your team, take a training course or hand me the management of your campaigns on Meta, Google or TikTok. The audit comes with no further commitment.
FAQ
How long does it take to receive the audit?
It depends on the number of accounts and the volume of campaigns to analyze. I’ll give you the consultation date before I start.
How much does an audit cost?
It depends on the number of accounts and the amount of data to analyze. After a short call I send you a fixed quote, with no surprise costs.
An agency runs my campaigns. Will they find out?
For the audit I only need read-only access, which you can grant as the account owner. I don’t change anything and I don’t contact the agency. What to do with the findings is up to you: share them with the agency to course-correct, or keep them for an internal review.
Will you touch my campaigns during the analysis?
No. With read-only access I can view data and settings, but I can’t change campaigns, budgets or ads. You, your team or whoever manages the account apply the fixes after reviewing the document.
If my account is set up well, what do I get out of it?
Confirmation that your budget is being invested correctly, which is especially useful before increasing spend. Even well-run accounts usually have room to improve on tracking, exclusions or creative rotation. If I don’t find any significant issues, I’ll tell you clearly.
