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TikTok Ads consultant
Reach new customers on TikTok with short-form video campaigns and measure the results of every investment.
Book a consultationIs TikTok Ads right for your business?
People come to TikTok to be entertained. The most effective ads look like user content: spontaneous videos shot on a smartphone, where a real person shows and talks about the product.
As a TikTok Ads consultant, I first check with you whether the platform fits your business. It usually performs well for:
- products that look good on video, such as beauty, fashion, home, accessories and food;
- impulse purchases or lower-priced items;
- brands able to produce new videos every month.
It’s less suited to very niche B2B services, or to businesses that can’t produce content regularly.
What a TikTok Ads consultant does
- Strategy: goals, audience, budget and TikTok’s role alongside Meta and Google.
- Creative briefs: video structure, hook, on-screen text and call to action. I coordinate creators and videographers, or guide you if you shoot the videos yourself.
- Tracking: TikTok Pixel and Events API, with purchase and lead events.
- Management and optimization: weekly tests on creatives and audiences, cost control.
- Regular reports with spend, results and top-performing videos.
The TikTok Ads formats I use
In-Feed Ads
Videos that appear between posts in the “For You” feed. They’re the main format for sales and lead generation campaigns.
Spark Ads
They let you promote a video already published on your profile or a creator’s. The ad keeps its likes, comments and account name, so it feels native to the platform.
Lead generation forms
People leave their details directly on TikTok, without visiting your website. A good fit for services, training courses and professionals.
TopView
The video that shows when the app opens. It needs a large budget, so I only recommend it for big awareness campaigns.
TikTok Ads for e-commerce, lead generation and local businesses
E-commerce
Videos of the product in use, customer or creator reviews, before-and-after comparisons. I connect your product catalog to show viewed items to people who haven’t bought yet.
Lead generation
Native forms or landing pages, with qualifying questions to filter for the most interested leads.
Local businesses
Geo-targeted ads in your area, with a clear offer and a call to book or visit your store.
Producing videos for TikTok Ads
On TikTok, videos lose effectiveness fast: after a few weeks the audience has already seen them and costs go up. To keep results strong you need a steady flow of new content.
In our first consultation we agree how many videos you need each month and who makes them: your team, a creator or a videographer. Cost per thousand views on TikTok is often lower than on Meta, but keeping it low means refreshing creatives consistently.
FAQ
Isn’t TikTok just for teenagers?
No. Younger users are still the largest group, but today TikTok also has plenty of working adults who buy. During the analysis we check whether your target audience is there and what it costs to reach them. If the numbers don’t add up, I’ll tell you before you invest.
Do I have to dance or show my face?
No. The best-performing ads show the product in use and explain a benefit in the first few seconds. You, a team member or a creator can make them. For every video I prepare a brief with the hook, on-screen text and call to action, so whoever is filming knows what to do.
How many videos do I need each month?
It depends on the budget: the more you spend, the faster your audience tires of the same ads. As a rule of thumb, always keep several videos in testing and refresh them every few weeks. We set the exact number in the first consultation, along with who makes them.
How much do creators cost?
It depends on the creator, the number of videos and the usage rights for ads. Creator fees and ad budget are separate from my consulting fee. I help you write the brief, assess profiles and define what each creator needs to deliver.
Do I need to post regularly on my TikTok profile?
You need a connected TikTok account to advertise, but you don’t have to post organically every day. A well-kept profile helps, because people who see an ad often visit it before buying. With Spark Ads you can promote your best-performing organic videos.
