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Social media marketing consultant for businesses
Improve your social media presence with a strategy that ties content and paid campaigns to measurable goals: leads, sales and bookings.
Book a consultationSocial media marketing built for leads and sales
Social media is one of the most effective channels for growing a business, as long as your goals are clear. Posting consistently keeps a profile active, but today the organic reach of a business page on Facebook and Instagram only gets to a fraction of its followers. To win leads and sales, your content needs a specific goal and the backing of paid campaigns.
As a social media marketing consultant, I start from what you want to achieve, whether that’s quote requests, online sales or bookings, and build your social presence around that goal.
When you need a social media marketing consultant
- You post regularly but don’t know whether social media brings you customers.
- Someone on your team runs the profiles and needs a strategy.
- Your paid campaigns use creatives that have nothing to do with your profile’s content.
- You want to open a new channel, like TikTok or LinkedIn, starting from a clear plan.
What a social media marketing consultant does
Social channel analysis
I look at what you post, how often, which content drives engagement and which drives enquiries. I compare your profiles with those of your main competitors.
Strategy
Together we choose the platforms to focus on, the audience, the tone of voice and the monthly goals.
Editorial plan and content
I define content series, formats and a publishing calendar. I can produce your content myself, help you create it in-house and, when needed, coordinate with photographers and videographers.
Paid campaigns
I promote your best-performing content and set up lead and sales campaigns on Facebook, Instagram and TikTok.
Monitoring and reporting
Every month you get a report with profile growth, engagement, website traffic, and the leads and sales coming from social media.
Organic content and advertising
Organic content and paid campaigns feed useful information into each other. When a post gets lots of comments and shares, I turn it into an ad and test it on a wider audience. Ad results then tell me which topics to expand in the editorial plan. That way your budget goes into messages that have already been proven.
FAQ
What’s the difference between a social media marketing consultant and a social media manager?
A social media manager mostly handles day-to-day publishing. I start from the business goal: leads, sales or bookings. On that basis I build the strategy, the editorial plan and the paid campaigns. If someone already runs your profiles, I work with them and give them a clear direction.
Is organic content enough, or do I need paid ads too?
Organic content works for getting known and keeping your profile active. On Facebook and Instagram, though, a business page’s organic reach only gets to a fraction of its followers. If your goal is leads and sales, paid campaigns become necessary. My method is simple: I promote the posts that already worked organically, so the budget goes into proven messages.
Do I have to produce photos and videos myself?
No, it’s up to you. I can create the content, help you produce it in-house with practical guidance, or coordinate with photographers and videographers. Many companies go for a middle ground: they shoot the material, and I define formats, series and copy.
How much does social media marketing consulting cost?
It depends on how many platforms we manage, who produces the content and how much you invest in advertising. The ad budget is paid directly to Meta or TikTok and is separate from my fee. After a first call I send you a quote with activities and costs already defined.
How long until I see the first results?
With paid campaigns, the first leads arrive within the first few weeks. Organic growth takes longer, usually a few months of consistent publishing. In the first month we collect data on what works; in the following months we focus budget and content on that.
